Marketing and advertising students should definitely study the marketing scheme of Walt Disney when he planned Disney World in Orlando, Florida.
Having just returned from a family trip to the magical destination, where we stayed inside the resort at Disney's Pop Century, I must commend the corporation on their marketing plan.
Oh, I had a great time with my two children and husband. It was sunny and hot, the parks were meticulously clean, and customer service was outstanding.
However, staying in the Disney World resort is like staying in the Hotel California. It's a lovely place, but hard to leave.
We actually left the resort just two times- once to visit Sea World and the second time we walked out of the resort from Downtown Disney.
What did we find?
Affordable, high-quality food and cheap merchandise- both of which are unheard of inside the resort.
In fact, we enjoyed a Mexican meal for the equivalent price of the tasteless, greasy burgers and fries we found inside the park!
And guess what? The customer service was great, and the restaurant didn't display kid-tempting merchandise when we left the meal. What a treat.
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